Mika joined Marketo in 2018 as Global President, with more than 20 years of enterprise marketing experience. She focuses on delivering a world-class, end-to-end experience, overseeing the management of strategy, execution, and accountability of the entire organization. Before joining, Mika was the first Chief Digital Marketing Officer for SAP, leading demand generation, marketing tools and technology, and field marketing strategy.
In addition, she was Chief Marketing Officer of SAP SMB, driving efforts to modernize the go-to-market strategy, focused on addressing the needs of small and midsize businesses. Prior to joining SAP, Mika was Head of Marketing and Merchandising for Amazon Books, where she launched the first brick-and-mortar Amazon Books store. She also spent more than six years at Microsoft as a leader in Microsoft Stores and Microsoft Windows, and more than five years covering the SMB market as Research Vice President at Gartner, Inc.
Mika holds a bachelor of commerce (Honors) degree from Queen’s University in Ontario, Canada.